Real world evidence
Competitive landscape assessment
Alpha MD helps in combining innovation with the best-in-class scientific methodologies. Alpha MD helps healthcare companies in implementing evidence-based strategies that utilize health economics and outcome research to drive results in the real world.
Health Economics and Outcomes Research (HEOR) deals with the socio-economic impact of policies, coverage and access to the mass. The payers implement HEOR studies to choose the top brands and rule out the others, for making decisions in access, coverage and reimbursement.
What is Health Economics & Outcomes Research?