It is the overall process of rationally evaluating an opportunity in terms of having a profitable market and competitive advantage for your company. This would also involve the patent expiry of the branded drug product, potential market size and the disease burden as per the various demographics and so on.
Alpha MD helps identify market opportunities by providing practical and actionable insights into the industry, customer and competitors. Our insights help healthcare companies take strategic decisions related to market entry, product development, resource planning, pricing, supply chain, sales target, competitive strategy and other marketing issues.
Target market profile
Target strategic profile
Target product profile
Patent expiration calendar
Including discussing de-prioritized opportunities
Mergers & acquisitions
What is Opportunity Assessment?